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Social Class and Reference Groups
Reference Group Influencer || UNIT- 4 || Consumer Behaviour || MBA Third Semester
Role of Reference Group & Family in shaping Consumers’ Behaviour
Consumer Behavior Reference Groups
MKTG 305 - SESSION 10: REFERENCE GROUP AND WORD-OF-MOUTH
Cognitive Learning Theory In Consumer Behaviour | Explanation & Examples | Marketing Terms A-Z
What is a Reference Group Types of Reference groups I Consumer Behaviour
Importance of Consumer Behaviour : Understanding the Buying Mind
Mod-12 Lec-32 Consumer Groups and Reference Groups
How Do Reference Groups Influence Consumer Behavior - Designer Brands Spotlight
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Last Updated: August 18, 2026
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